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Vila 11 · Residential real estate · Brazil

A CFO’s curiosity.
An AI agent for his residents.

Roberto Sergio Dib wanted to explore AI firsthand. Vila 11’s CFO created, configured and tested a community agent himself, using REDA AI. With deployment support from REDA, that work became Vivi, an agent for resident guidance.

The starting point

Understanding AI
by building with it.

Vila 11 manages residential properties in São Paulo and already used REDA’s real-estate solution. For Dib, exploring AI meant trying it on something concrete: the questions residents ask about living in a Vila 11 property.

He took ownership of the agent’s setup and testing. As a finance leader rather than a developer or Salesforce administrator, he brought his understanding of the business to the configuration.

Dib brought a configured and tested agent to REDA, ready for deployment. REDA helped with that final step, taking his work into Vila 11’s community experience.

Meet Vivi

Everyday questions.
A clearer next step.

Vivi is configured to help residents in Brazilian Portuguese, using Vila 11’s documented information. Its knowledge covers the practical questions that come with a home.

Billing & contracts

Find the right starting point.

Guidance on finding a payment slip, understanding a billing query or following the process for a contract question.

Maintenance & common areas

Know how to report a problem.

Instructions on the information to include in a maintenance request and when to contact reception or the building’s service team.

Registrations & access

Navigate familiar resident tasks.

Directions for visitor registration, updating resident details and getting help with access questions.

Services, reservations & moving

Get to the appropriate service.

Guidance on where to make a reservation, arrange a move or ask about a resident service.

A defined role: Vivi’s instructions focus on guidance. When a question needs the team’s attention, it directs the resident to the appropriate portal request, reception or staff contact.
From business knowledge to configuration

How Dib
configured Vivi.

Dib used REDA AI’s built-in tools to configure and test the agent before asking REDA to help deploy it. Vivi’s configuration brings together three practical parts:

The information to use. Knowledge instructions cover Vila 11’s resident information and procedures, including billing questions, maintenance, access and reservations.

The role and language. Vivi’s instructions define a resident-guidance role and a conversational tone in Brazilian Portuguese.

The next step. A question about reserving a shared space can lead to the portal’s reservations area. A question needing an individual review can lead to a service request or a staff contact. The configuration describes where guidance ends and the team should take over.

Roberto Sergio Dib of Vila 11
Roberto Sergio DibCFOVila 11

The customer’s perspective

“REDA AI is a fantastic solution—easy to understand and straightforward to use. I configured and tested our community agent myself using the built-in tools, without a technical background. Once I had it ready, REDA helped us deploy it. We’re excited to explore more ways to use AI across Vila 11.”

From curiosity to a working configuration

A business leader
can take the lead.

Vila 11’s experience shows a practical way to begin: put the person who understands the business questions in charge of the agent’s configuration and testing, then bring in deployment support where it is needed.

The production configuration reviewed on 19 September 2026 showed Vivi active in Vila 11’s Salesforce environment, with recorded community activity. Dib’s work had progressed from configuration and testing to a deployed resident-guidance agent.

This story demonstrates that path to deployment. It does not report measured reductions in reception calls, time saved or resident satisfaction.

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